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Prospecting & cold email

Cold email that was actually written for them.

Bob finds the prospects, reads each one's website, and writes that person's email from what it read — on our own hardware, in your campaign's language. You approve the first touch. Nothing generic ever goes out, because there is no generic version to send.

Get started freeSee pricing

20 personalised outreach emails a month free, through IndieBob Mail. 200 a month on Plus — €9/mo.

The whole loop is agentic: your own agent can pull the prospects, enrol them and work the review queue with an API key.

Why it exists

Everyone else sends one email to a thousand people

A merge field with someone's first name in it is not personalisation, and the people you are writing to worked that out years ago. IndieBob writes a different email for every prospect, from what is actually on their website — and refuses to send anything else.

Find → read → write → hold → review → keep

Six steps, and you only have to be present for one of them.

  1. Find

    Describe who you want. Bob goes and finds them.

    Say it in plain language — "restaurants and cafes without a digital menu", plus a location. Bob writes the search queries, sweeps Google Local, Yelp and Google Search, deduplicates by domain, and opens each business's own site looking for a contact address. No public email on the site means the business is skipped — an address is never guessed.

  2. Read

    It reads their website before it writes a word.

    The homepage plus up to four of their own pages that look like about, services, team or pricing. That text becomes a short facts sheet about the business — what they do, where it plausibly hurts, and the one thing a customer would notice. After 30 days it counts as stale, and the next enrichment re-reads the site and replaces it.

  3. Write

    Each touch is written for that one business.

    Your step is the skeleton: the claims, the call to action, the link and the sign-off stay yours. For each prospect the model writes three things from the facts sheet — the subject, an opening about their business, and one bridge sentence into your claim. In the campaign's language, natively, not translated.

  4. Hold

    If it is not personalised, it does not go.

    The sender only sends an approved, personalised message. If the site has not been read yet, if the rig is busy, if your monthly allowance is spent — the touch waits, and says on its own row exactly what it is waiting for. There is no generic template underneath waiting to be sent instead.

  5. Review

    You approve the first email to every prospect.

    The sequence opens on the queue of first touches waiting for you. Read it, edit the subject, opening or bridge, preview the whole email as it will render — then Approve, Approve all, or send it back to Bob to rewrite. Follow-ups approve themselves once you have seen how the first one reads.

  6. Keep

    You can read exactly what went out to whom.

    Every touch to every prospect is a row: before it is sent, and after. The rendered subject and HTML are written down before it reaches the SMTP server and the message id after, so editing a template later cannot rewrite history. Opens and clicks land on the same row.

Read it before anyone else does

The sequence opens on the emails waiting for you. Edit the subject, the opening or the bridge, preview the whole thing, then approve one or approve all. Click a company and the panel shows what Bob read on their website and the hook it chose.

indiebob.com/dashboard/…/outreach/sequences/teams-q4

ClipSync Pro

Teams, Q4 — review

3 first emails need your approval

1

· [email protected]

Written for them; waiting for your approval

Needs review

Written from their website and your facts sheet. The rest of the email is your step, unchanged.

Preview the whole email

Subject: Snippets between your Mac and the Linux box

Hi Marta,

Your case studies all end the same way — running software in two weeks, no spec. That only works if nothing in the day gets in the way, and a six-person studio splitting time between Macs and Linux test boxes has one very ordinary thing in the way.

For a studio that hands over a working system rather than a document, the clipboard is the last place work should go missing.

ClipSync Pro keeps one clipboard across every machine a person works on — Mac, Linux, Windows — with history you can search and nothing stored outside your own network.

If that is a problem you recognise, the teams plan is fourteen days free with no card: https://clipsync.app/teams

— Alex, ClipSync Pro

ClipSync Pro · Tallinn, Estonia · Unsubscribe

1 more prospect has been written to already — follow-ups approve themselves.

Every email, exactly as it was sent

One row per touch per prospect. The rendered subject and HTML are stored before the message reaches the SMTP server and the message id after, so editing a template later cannot rewrite what went out. Open anyone and see what they got, in order, with opens, clicks and unsubscribes on the person.

  • One row per touch per prospect — pending, waiting for your review, approved, sent, skipped or failed, each with its reason.
  • The rendered subject, HTML and text are stored before the message reaches the SMTP server; the message id after.
  • The facts sheet Bob wrote from their website — what they do, where it hurts, the hook it used.
  • Every email that went to them, with the HTML as sent.
indiebob.com/dashboard/…/outreach

ClipSync Pro

Outreach

5 of 5

Nothing leaves the operator network

As sent, 4 Sept, 23:47<c9f4172b-0d…>

Hi Ops,

Your security page is unusually plain: nothing leaves the operator network. That rules out most clipboard tools before anyone has evaluated them, because they sync through a vendor cloud.

ClipSync keeps the history on your own machines, which is the only version of this your security page allows.

ClipSync Pro keeps one clipboard across every machine a person works on — Mac, Linux, Windows — with history you can search and nothing stored outside your own network.

If that is a problem you recognise, the teams plan is fourteen days free with no card: https://clipsync.app/teams

— Alex, ClipSync Pro

Stored before it reached the SMTP server; the message id after. Editing the template later cannot change this.

Open a sent row to read it as it went out; switch to Prospects and open anyone.

The limits, on purpose

What IndieBob outreach will not do

If you came here for volume, this is the wrong tool. That is the point.

No mass blasts

There is no "send to everyone" button. One email is written per prospect per step, and enrolling more prospects than your allowance covers is refused up front rather than half-sent.

No generic fallback

When the model cannot write an email that passes the checks, the message waits and then fails visibly. It never quietly falls back to the raw template — that is exactly the email this feature exists to stop.

Local models only

Reading a prospect's website and writing their email both run on our own solar-powered, battery-backed AI farm with the cloud fallback switched off. Your prospects' website text never reaches a third-party API.

We do not read your inbox

Opens, clicks, bounces and unsubscribes are tracked. Replies are not — reply detection is not built yet, so pause the sequence when a conversation starts.

Sending, handled

The unglamorous half, already done

  • One link per email — the one you chose. The validator rejects any other URL, leftover placeholder, invented number, or English copy in a non-English campaign.
  • Warm-up ramps a new sending domain: 5/day for three days, then 10, then 25, then your limit.
  • A send window and a daily cap per sequence; the sender wakes every 15 minutes and respects both.
  • CAN-SPAM footer and one-click List-Unsubscribe on every email. An unsubscribe is global and permanent across every project.
  • Hard bounces stop that prospect. Above 5% bounces or 0.1% complaints in 24 hours the sequence pauses itself.
  • One-click IndieBob Mail — a sending domain with DKIM and SPF already published — or bring your own SMTP.
What it costs

20 personalised emails a month free, 200 on Plus

One personalised email is one outreach email against your monthly allowance. Free sends 20 through IndieBob Mail on the shared domain and finds prospects on OpenStreetMap. Plus adds your own sending domain or SMTP server, discovery on Google Maps, Yelp, web search and the launch venues, and 200 emails. Plus is €9/mo, or €49 for six months.

Enrolling more prospects than your allowance covers is refused before the first email is written — never halfway through a campaign.

Get started freeFull pricing