Comparison
IndieBob vs Plausible
Plausible is a better web analytics product than IndieBob's analytics. IndieBob is not only web analytics — it also writes the content and holds the revenue side.
Plausible is the analytics tool most indie developers and small teams already trust, and this page is not going to pretend otherwise: on analytics alone it is the stronger product, and it is open source so you can check that yourself.
IndieBob overlaps with roughly the first screen of Plausible — pageviews, sources, countries, devices, UTM attribution — and then goes somewhere else: writing the blog post, generating the social batch, and joining a Stripe payment back to the campaign that caused it.
The interesting comparison is therefore "Plausible plus something" versus "IndieBob".
| Topic | Plausible | IndieBob |
|---|---|---|
Depth of analytics Plausible | Automatic scroll-depth tracking, funnels and user journeys, codeless goals, Search Console integration, real-time dashboard and built-in bot filtering. | Pageviews over time, top pages, sources, countries, devices, UTM attribution and a live visitor count. No funnel builder, no scroll-depth goals, no Search Console integration. apps/web/server/api/projects/[id]/analytics |
Open source and self-hosting Plausible | The code is public and auditable, and they publish a self-hosted option you can run yourself. | The tracker SDK is the open part; the platform is not self-hostable. You can export your data, but you cannot run IndieBob on your own box. packages/tracker |
Privacy posture Even | No cookies, no persistent identifiers, no cross-site tracking, no cookie banner required, and all data processed on EU-owned infrastructure. | No cookies and no fingerprinting either — anonymous id in localStorage, with opt-out, Do Not Track and Global Privacy Control honoured before an event is queued. packages/tracker/src/core/consent.tspackages/tracker/src/core/identity.ts |
Script weight Plausible | A lightweight script that "loads fast and won't affect your page speed or Core Web Vitals" — a fraction of the size of Google Analytics. | Under 5KB gzipped with zero dependencies — small, but the honest reading is that Plausible's is smaller still. packages/tracker/README.md |
Revenue IndieBob | Ecommerce revenue attribution and custom revenue goals are available, on the Business tier and above. [2] Plausible — Pricing[6] Plausible — Ecommerce revenue tracking docs | Connect Stripe and MRR, ARR, churn, LTV and per-customer history are computed from the webhook stream, then linked back to the visitor and the campaign that acquired them. packages/billing/srcapps/web/server/api/projects/[id]/revenue |
Price IndieBob | Starter $9/month for one site up to 10k monthly pageviews; Growth $14; Business $19 (which is the tier with the Stats API, funnels and revenue attribution). 30-day trial, no credit card. | Free tier for one project; Plus €9/month or €49 per 6 months, and it includes revenue, attribution, email and the content studio. apps/web/server/utils/billing-plans.ts |
Competitor cells cite that company's own public page, with the date we read it. IndieBob cells name the file in our own codebase that implements the claim — if a feature is not in the repo, it is not on this page.
Pick Plausible, not IndieBob, if…
- You want the best analytics dashboard for the money. It is theirs, not ours, and we would rather say so than draw a checkmark wall.
- Self-hosting or auditing the server code matters to you. Plausible ships that; IndieBob does not.
- You need funnels, scroll-depth goals or Search Console data. Those are shipped features there and absent here.
- You have no Stripe account. Most of what IndieBob adds on top of analytics assumes there is revenue to attribute.
If analytics is the product you are shopping for, buy Plausible. IndieBob makes sense when the question stops being "how much traffic" and becomes "which thing I wrote paid for itself" — and it is fine to run both: the tracker does not conflict with a Plausible script on the same page.
Sources
- [1]Plausible — Why Plausible (feature list) — https://plausible.io/ · accessed 1 Sept 2026
- [2]Plausible — Pricing — https://plausible.io/#pricing · accessed 1 Sept 2026
- [3]Plausible — Privacy-focused web analytics — https://plausible.io/privacy-focused-web-analytics · accessed 1 Sept 2026
- [4]Plausible — Self-hosted web analytics — https://plausible.io/self-hosted-web-analytics · accessed 1 Sept 2026
- [5]Plausible — Lightweight web analytics — https://plausible.io/lightweight-web-analytics · accessed 1 Sept 2026
- [6]Plausible — Ecommerce revenue tracking docs — https://plausible.io/docs/ecommerce-revenue-tracking · accessed 1 Sept 2026
Products change. If something here is out of date or wrong, tell us and we will fix the page — the accessed dates are there so you can see how stale a claim might be.