What Is IndieBob? The Indie Developer Growth Platform Explained

Most indie developers I know are excellent at building. The product is tight, the code is clean, the thing works. Then it ships into silence — because there is no content, no tracking, and no obvious next move.

I build IndieBob to close that gap. This post is the honest version of what it is: what is actually in it today, what it costs, what the AI does and does not know, and who should not bother.

What IndieBob actually is

IndieBob is a growth workspace organised around a project — your app, your SaaS, your side thing. You connect it, and everything else hangs off that: your posts, your traffic, your keywords, your campaigns, your revenue.

Four things do most of the work.

Content. Blog posts written and edited in the app, with AI drafting from a brief rather than from a blank prompt: a title, meta title and description, a slug and a structure. Posts publish from IndieBob to your own site, and social posts can be generated from a published post.

Analytics. A first-party tracker you drop into your site with a small SDK key. Pageviews, sessions and events land under the project, next to the posts that caused them, rather than in a separate tool you have to reconcile by hand.

Campaigns and outreach. A place to plan a campaign and see what is running, plus outreach: prospect discovery, sequences, and sending through your own SMTP. There is email marketing too — subscribers, broadcasts, a composer.

Bob. The advisor that reads the project and tells you what to do next.

There is more in the dashboard than that: revenue, attribution, an SEO section with site audits and keyword research, AI image generation for post covers, and API keys plus webhooks if you want to drive it from your own code. Some of that is on the paid plan; the pricing section below says exactly which.

What "ranked by Bob" really means

Bob produces a short, ordered list of things to do next, and the dashboard panel that shows it is labelled ranked and phrased by Bob. That is the honest description, so let me unpack it rather than dress it up.

Each content opportunity Bob returns has a topic, a target keyword, the search intent behind it (informational, comparison or transactional), a plain-language reason it is worth doing now, an angle to take — and two ratings: traffic potential and difficulty.

Those two are the part worth being precise about. They are three-way buckets — high, medium or low; easy, medium or hard — and they are Bob's judgement, not numbers from a keyword-volume database. IndieBob does not sell you a monthly search volume figure, because it does not have one. What it has is your actual content and traffic, plus live search results, and a model reading both.

If you want a tool that prints "1,900 searches/month, KD 34", that is a different product and you should buy that one instead.

Where the search data comes from

Keyword research in IndieBob is not the model guessing from memory. When you run it on a seed query, IndieBob fetches live Google results for that query — the organic results, the related searches, the people-also-ask questions — and hands those to the model together with your project's own published posts.

So the raw material is real and current, and the interpretation is the model's. That distinction is the whole reason this section exists: the SERP is fact, the ranking is opinion, and you should read Bob's output as a well-informed opinion about your specific project rather than as measurement.

The SEO section also runs site audits and keeps a history of the keywords you have researched, so you can see what has moved.

What it costs

Two plans, priced in euros.

Free — one project, and a monthly allowance of the AI actions: 3 blog drafts, 5 social batches, 5 AI images, 5 email copies, 10 meta descriptions, 2 opportunity refreshes and 2 SEO audits per month. No outreach emails.

Plus — €9 a month, or €49 for six months. Unlimited projects, and much larger monthly allowances — 75 blog drafts and 150 AI images a month, for instance, rather than 3 and 5.

Some areas of the dashboard are reserved for the paid plan — revenue, attribution, email marketing, campaigns, outreach, the SEO command center, image generation, and API access with webhooks are the candidates, and which of them are gated today is a setting I can change. The pricing page always shows the current answer, so read it there rather than trusting this paragraph in six months' time.

One detail that is unusual enough to state plainly: local AI is unlimited on every plan, when it is available. IndieBob runs models on my own hardware and only falls back to a cloud provider when it has to — and it is the cloud calls that count against your monthly limits. That is why a €9 plan can include the numbers above.

Who this is not for

If you already have a growth team, IndieBob is not going to add anything you do not have.

If you want marketing that runs without you, it is not that either. Bob ranks and drafts; the judgement about what is true of your